Material spec

Contact

The material must be in AdProfit’s hand no later than five (5) business days prior campaign start.

 

DELIVERY & QUESTIONS
E-mail traffic@adprofit.se

 

General recommendations

To avoid banners that load slowly and or otherwise doesn’t show good results we recommend the following:

  • Keep track of the CPU-load when creating the banner, so that it doesn’t take to much power of the CPU.
  • Make sure the animation isn’t to long.
  • Most websites have a white background, so if the banner is also white it might blend in to much.

Ad format

Desktop

FORMATS

Super Panorama
Format: 980×480/600
Max. size: 200 kb

Panorama
Format: 980×240/300/360
Max. size: 125 kb

Module
Format: 468×240, 600×500 px
Max. size: 150 kb

Insider
Format: 300×250 px
Max. size: 100kb

TWS
Format: 250×360 px
Max. size: 100 kb

Skyscraper
Format: 200×600 px
Max. size: 125 kb

SUPPORTED FILE TYPES
We handle creatives in jpg, gif, png, HTML5 and 3rd Party Tags. For HTML ads, we recommend 3rd Party Tags. If that can’t be supplied, we also accept banners made in Adobe Edge and Google Web Designer. If a 3rd Party Tag is supplied, it has to be secure (HTTPS).

VIDEO
Video and sound has to be user initiated by click, not mouseover. Uploaded file size is max 500KB and the maximum framerate is 18 fps.

Mobile

FORMATS

Interstitial
Format: 320×320/480 px
Max. size: 150 kb

SUPPORTED FILE TYPES
We handle creatives in jpg, gif, png, HTML5 and 3rd Party Tags. For HTML ads, we recommend 3rd Party Tags. If that can’t be supplied, we also accept banners made in Adobe Edge and Google Web Designer. If a 3rd Party Tag is supplied, it has to be secure (HTTPS).

True Native

Headline: max 60 characters
Preamble: max 120 characters
Body text: max 2 500 characters
Image size: Minimun 1 000 pixels wide and around 16:9 format
Formats: JPG or PNG
Maximum weight: 150 kb
Exit URL

Impact

Most of our Impact-formats are produced by Madington. See specifications here. We also support Adnami.

Newsletter / Standalone

For standalone, please include a subject line. Clients must host the content, since AdProfit does not have a server for this. Advice: Make sure the outgoing newsletter is correct, even where the pictures are not automatically shown.


FORMATS

Stand alone
Fornat: 500×500 px
Max. size: 100 kb

Newsletter
By agreement


SUPPORTED FILE TYPES
HTML (JavaScript & iframe), GIF, JPG/JPEG